Leadership Team | Advanced Paramedic Ltd.

STEPHEN WOODBURN

CEO | Owner

“A pessimist sees difficulty in every opportunity…An optimist sees opportunity in every difficulty…”

Stephen Woodburn is the driving force of APL, founding the company in 1999. However, Stephen maintains that the success APL has enjoyed is due to the dedicated and passionate team he has taken care to build. Stephen’s vision has been to provide an affordable, compassionate, and superior quality of healthcare service where people are proud to work and proud to recommend.

Being a registered Paramedic, Stephen regularly attends calls to keep his skills current and his goals applicable. Stephen is driven to see that APL is a world-leader in critical ambulance care.

Stephen’s personal life matches the ambition of his professional life, just ask Mount Kilimanjaro! As a busy husband and father of four, Stephen enjoys his daily workouts with childhood friends at the local gym, being a bit of a “weekend warrior” and spends many evenings and weekends volunteering in the community. Stephen is also a seasoned real estate investor and has used his knowledge in this area to assist the community through service in the Rotary Club and Chamber of Commerce among organizations that he is passionate about serving.

PAM CLENDINNING

Chief Operating Officer

“You can’t grow in your comfort zone, and you can’t be comfortable in your growth zone.”

Pamela Clendinning started with APL in the fall of 2013: she was first hired on as a logistics dispatcher who also worked in the field as an Industrial PCP. A year later she took the role of Industrial Supervisor and over saw the Industrial Division for APL. In 2018 she moved into the Operations Supervisor role and now in 2021 she has taken the title of Projects and Corporate Culture Manager. In this role she manages all the projects for APL outside of the Air Ambulance division. The projects include: NEMT, Ground, Clinic, Industrial, Mobile, Special Events, Accreditation, and new opportunities. She still holds a Primary Care Paramedic license along with multiple supervisor certificates, she hopes to continue her education in the business program. Pam lived in the Peace River area from 2013-2020 and now resides in the Edmonton Area and works out of the APL – Edmonton International Airport office.

JENNIFER SYCH-GRAVEL

Chief Financial Officer

“You don’t need to have extraordinary effort to achieve extraordinary results. You just need to do the ordinary, everyday things exceptionally well.” Warren Buffet

Jennifer Sych-Gravel is from the Peace Country and has lived in the area all her life. She graduated with a Bachelor of Commerce degree from Athabasca University and then went on to obtain her designation as a Chartered Accountant. She worked in public practice with an accounting firm in Peace River for nearly 20 years before joining APL in the spring of 2024 as the Chief Financial Officer.

In her personal time she enjoys spending time with her husband and four kids and doing various activities with them including kayaking, camping and quadding.

BRAD RIDEOUT

Air Ambulance and Clinics Manager

“Grow your people. They are your number one asset, so take care of them. Without the right people, a business is not a business.”

Originally from Newfoundland, Brad Rideout has called Alberta home for nearly 30 years. He moved to Grande Prairie to pursue his goal of working in air ambulance services.

Brad began flying as a Primary Care Paramedic (PCP) and completed his Advanced Care Paramedic (ACP) training in 2008, following four years in the air ambulance service. He spent more than 18 years on the front line in air ambulance, while also working casually in ground ambulance services and instructing with Portage College.

In early 2023, Brad became Air Ambulance and Clinics Manager. In this role, he also oversees APL’s education division while continuing to work occasionally on the front line and instruct with Portage College.

Brad is responsible for procuring equipment, medications, and supplies for APL and coordinating their distribution to each division.

He also serves on the Northwestern Polytechnic (NWP) EMS advisory board.

Outside of work, Brad enjoys cooking, baking, camping, hunting, boating, and woodworking.

HEATHER GUEY

Projects and Corporate Culture Manager

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou.

Heather BIO

TRACEY WISHLOW

Office Manager

“Far and away the best prize that life offers is the chance to work hard at work worth doing.” — Teddy Roosevelt"

Tracey moved to the Peace region 3 years ago and has been with APL since the fall of 2024. She started in the accounts receivable role and has temporarily moved into the office management position. Tracey offers many years of experience in the office setting in a variety of roles.

Currently, Tracey spends most of her personal time working on her acreage, helping to build their family home, and develop their property. When she is not working, she also enjoys spending time with her husband and 2 kids, volunteering, camping, and being outdoors.

DANIELLE SCHRAMM

Human Resources Manager

“Be Curious, Not Judgmental” – Walt Whitman

Danielle grew up in the Peace Region and recently returned to the region in January 2026 to join the team at APL as the HR Manager. She has a Bachelor of Management Degree, majoring in HR and Labour Relations and is a Chartered Professional in Human Resources. She has over 17 years of HR Experience from both public and private organizations. She is an avid animal lover, and has two crazy rescue dogs, a chatty black cat, and 2 adorable guinea pigs. In her spare time, you’ll find her hanging out with her husband and daughter, taking their dogs for walks at their acreage and working on house projects.